Product Trends

Shopping for others — especially women — can be a daunting task. Heck, sometimes it’s a battle shopping for your own needs! So, how do you go about selecting promotional apparel for a large group with varying tastes and waistlines? First thing’s first: You’ve got to understand women’s sizing and take some tips from the experts. In some respects, men ...

The Arizona Promotional Products Association trade show has always been inclusive of outsiders. For starters, the afternoon portion of the show is open to end users who come with their promotional consultant. But this year, the AzPPA board decided to bring in a fresh perspective and introduce the industry to a new audience: college marketing students.Ten members of the Arizona ...

The church market is a great place for promotional products distributors to look for new clients. While many churches have been hard hit by the current economy, there’s still business to be found, and large mega-churches can mean big business.Still, religious entities have to be approached differently than corporate clients. One Dallas-based distributor found this out the hard way when ...

Overwhelm, according to the Merriam-Webster dictionary, means to “overpower in thought or feeling.” In the busy business world, it can be brought on by too many phone calls to make, too many e-mails to read or too many meetings to attend. In the promotional sphere, it’s easy to become overwhelmed by one simple product category: writing instruments.Promotional pens are everywhere. ...

It’s time to size up your clients’ promotional goals. Are they looking for great gift ideas that end users will actually use? Of course they are. Unfortunately, many promotional gifts seem like a smart choice, but recipients are reluctant to use them because they are obvious advertising pieces.Have you presented your clients with a digital frame? With a tactful blend ...