Every Day Counts

Every Day Counts
365 reasons why promotional calendars work

by Rachael Schepemaker

FEW PROMOTIONAL products can guarantee 365 days of brand reinforcement. In fact, it’s safe to say that calendars are one of the most widely used products out there. Everyone needs one at work to check dates for meetings and appointments. And what about personal calendars for at home to manage yourself and the family?

We use a combination of styles such as the wall calendar, day planner, desk blotter, electronic and day-by-day calendars. The promotional calendar is such a great product because people and businesses have come to rely on them daily. They are a necessity for day-to-day operations, and the added value of repeated exposure provides for great advertising.

Allan H. Chase, CEO of ARC Promotional Design (www.arcpromo.com) located in Austin, Texas, encourages other companies to reach end users by using promotional calendars. “It is important to keep your name in front of people. Advertising calendars, promotional calendars and other office items sit on prospects’ desks every day, silently reminding them of your corporate presence. It’s a technique that has helped Microsoft and Intel, but it can work for your business on a smaller scale too.

“When we imprint one of the large universe of products we have available with a client’s logo, and the client distributes the item to a target audience, it changes the target audience’s perception of that company,” Chase says. “They are seen as a larger business than they really are.”

Chase points out that prospects tend to identify such items with success, stability and “name-brand” appeal. “Of course, the biggest byproduct is the building of good will,” he adds. “People like to get stuff ... what can we tell ya? Make sure it’s stuff with your logo on it!”

Here’s a few ways to get them started:

POP-UP PERFORMANCE

Perrygraf offers rubber band activated popup calendars that fold flat for mailing and automatically pop into a 3-dimensional shape when taken out of the envelope. Your client’s message will literally jump into the right hands. Seven calendar designs are available for imprinting, as well as custom graphics and shapes.

STATE OF RECOGNITION

Goes Lithographing Company offers the U.S. state map collector’s series as a hanging wall calendar. State map calendars include a full-color interstate highway map of the state of your choice and shows portions of neighboring states. All 50 states are available.

WALL DECOR

Beautiful America Publishing Company offers new calendars featuring full-color photography, selected to please the most discriminating buyer. The scenic wall calendars depicting visually breathtaking regions around the country are decorative and versatile for use at home or the office.

INSPIRATIONAL REMINDERS

The inspirational life calendar from Kellmark Corp. features 13 beautiful scenic pictures with scripture copy. A four-color picture on the calendar pad compliments each monthly scenic picture. The non-denominational calendar appeals to a wide market and can be used for any type of business advertising.

DESK DOODADS

The convenient desk calendars from Western Pad Co.’s CalPad line act as a great promotional piece. With enough space for product advertising, the calendar is large and colorful, which is sure to get noticed.

COMPACT CALENDARS

Looking for something with a contemporary flair? CD case desk calendars from Kingswood Publishing are the answer. The plastic CD case converts into a stand to display stunning scenic photography. Each page is imprinted with the customer’s advertisement. For just a few pennies more, add a Velcro fastener to the back of the case to hang on cubicle walls for a functional yet attractive display.

YOUNG AT HEART

The new “Kids-Did-It!”® wall calendar from MeadWestvaco features fun and thoughtful paintings created by kids ages 3 through 13. These fresh and colorful illustrations are bound to brighten any wall. The “Kids-Did-It!” wall calendar is the perfect promotion piece for childcare centers, medical offices, schools, credit unions, insurance companies, and much more.