Headwear Promotions That Fit the Bill

headwear as a part of their uniform tend to be large-volume purchasers, as well as businesses that deal in agriculture and farm-related industries."

Acevedo, too, sees a great demand for headwear from industrial companies which use them for promotional and internal use. But don’t forget about sporting events and teams. "Also events such as marathons and tournaments utilize headwear as a promotional product," she says.

Stern also suggests marketing headwear to beverage companies, skateboarding and action-sports companies, as well as new fashion and apparel entrepreneurs.

Still unsure how to pitch hats? The experts are always willing to chime in for a little help. But selling tips tend not to differ much from the tips you’ll hear for selling other products. Namely, it’s about good service. "Provide customer service, proper attention and, of course, know the market your customer is promoting to," Stern says.

Franklin, too, points out that your common sense distributor skills will go a long way when selling headwear. "Know your customer’s needs and tell the truth," she says. "The value of the headwear is more than the price; it’s the service, the quality, the style, the fit and the ability to provide options that best meet the customer’s definition of value."

Acevedo has another sly suggestion: Get the cap pre-decorated with your client’s logo. "Many times, customers need to see and feel their personalized product before being sold with the idea," she says. "If distributors can be ahead of the request, they are sure to make a sale."