Editor's Note: Expanding Your Political Reach

It used to be that religion and politics were two things you didn’t discuss in polite company. That rule has gone out the window during this year’s race for the White House, as people of all socioeconomic backgrounds have been swept up in exciting and engaging campaigns. We may not know the Democratic presidential nominee until the convention in August (we certainly do not know as of press time). But what we do know is that the contest between change and experience — as it’s been dubbed — has added excitement and interest to the American political debate.

Undecided voters have always held a great stake in the outcome of elections, and now that their ears are perked up and they’re paying attention, these constituents are ripe targets for a candidate’s message — and not just in the presidential race. This trend of political interest is trickling down to the local level, too. This means there are far more people to reach with your election promos in every market.

While distributors who regularly work with politicians admit that the seasonal nature of campaigning can be somewhat of a downside, politicians may still promote themselves at local events throughout their terms of office to ensure they stay top-of-the-mind with constituents. Low-profile elections, such as those for municipal boards or bonds, also provide ample opportunities to market promotional products.

Flip to pages 37 and 38 to read some insider tips from a past candidate (Allen Pitner, president of Economy Pen and Pencil) and a distributor who has worked closely with campaigns (Carol Muller with Proforma APC). Pitner shares some best practices for creating your political promos, and Muller shares her tips for providing comprehensive campaign services that will make you indispensable.

Best,

Debrah Rosen
Managing Editor
drosen@vpico.com