Digital-Picture Frames Make Great Promotional Gifts (The Right Frame of Mind)

It’s time to size up your clients’ promotional goals. Are they looking for great gift ideas that end users will actually use? Of course they are. Unfortunately, many promotional gifts seem like a smart choice, but recipients are reluctant to use them because they are obvious advertising pieces.

Have you presented your clients with a digital frame? With a tactful blend of style and value, digital picture frames have crept up in the retail and promotional worlds as popular gift items among both givers and receivers. In today’s competitive market, digital frames are changing the atmosphere by providing a useful combination of elegant style and promotion. As a promotional product, they incorporate a company logo in a discreet yet mindful manner, and advertisers can feel certain their gift will be displayed — giving a subtle, yet prominent, reminder of the relationship between company and client.

Digital Frame-ology

One-hour photo finishing and digital cameras helped incite demand for seeing pictures immediately. Today, film and photo developing are mostly gone, and the digital camera — and more importantly, the digital frame — have changed everything. Now, pictures that one could once only be viewed via computers or in clunky albums have a new place to call home.

So, if your clients are still putting their annual-convention pictures in photo albums, it might be time to warm them up to the idea of digital frames. If it’s a fear of the unknown keeping them from considering them for this year’s company gift — or if it’s kept you from upgrading to the latest in picture frames yourself — fear no more. With easy-to-use features, digital frames are a perfect choice for everyone.

Digital frames are actually quite basic. To load pictures onto a frame, you can either insert a memory card with images direct from a digital camera or upload images from a computer with the proper cord.

Digital frames often come with many built in editing features, including the ability to zoom and rotate photos. Slideshow capabilities are one of the most popular options, allowing users to create a personal picture show and showcase more photos than a static frame. Some frames are multi-media capable, too, for further personalization that includes music. Some frames even have video capability. Best yet, many of today’s frames come standard with remote controls.

Remember, not all digital frames are created equal. Look for internal-memory capacity and resolution — higher resolutions mean clearer pictures, and a frame with a larger memory will hold more pictures. Quality digital frames will have at least 128MB of internal memory. For smaller digital frames, such as a 3.5-inch or 5.6-inch, the image resolution should be at least 320-by-234. For a 7-inch frame, the resolution should be at least 480-by-234.

Variety — The Spice of Life

There are many different styles, sizes and types of digital frames available, from traditional to modern, to fit with any décor. Choices for the finish include acrylic, silver, metal and wood.

Screen size also plays an important role in choice. Options range from 3.5-inch to 15-inch LCD screens, but a standard 7-inch screen is popular. Digital frames are measured from the upper left corner of the LCD to the bottom right, just as with televisions and computer monitors. Don’t be fooled by the size of the frame — like the old cliché: Bigger isn’t always better. Many smaller frames display high-quality pictures and still have numerous features, such as music and video capabilities.