Pump Up PR During Economic Downturn, Expert Advises

Even with money tight, cutting back on marketing is a dangerous tactic in an economic downturn, warns Glenn Selig, founder of Tampa, Fla.-based The Publicity Agency.

Studies have consistently show that companies that continue or boost their PR and marketing efforts during economic downturns outperform competitors that cut their marketing budgets.

"If consumers and other businesses don't know about you and your company they can't find you," says Selig, dubbed the public relations "guru" by CNN's Nancy Grace. Hard economic times, says Selig, may be the best time to launch a public relations campaign. Despite his advice, Selig says the reality is fewer companies will actively market their companies during the economic downturn, which leaves the field wide open for those who do, says Selig.

"For most businesses it doesn't make sense to wait for things to get better," says Selig. "The economy may be slowing but it's not stopping. The pie may be smaller but there are still many pieces of it to be had."

Source:
The Publicity Agency

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