TREVOSE, Pa. — BroderBros. Co.’s Alpha and Broder brand divisions hosted more than 300 regional customers at an exclusive open house in Philadelphia. The event was part of their open house event series throughout the country this year. The Philadelphia event was filled with brand presentations, seminars and networking. Each seminar was designed to inform and educate BroderBros.’ key customers so they can better service and market to their end customers. Presentation topics focused on product developments, customer prospecting tips, how to profit from selling green products and how to use apparel to enhance your customers’ business. Guests enjoyed free product samples, special show pricing and prize raffles. They also had an opportunity to meet face-to-face with BroderBros. Executives. Additional events are scheduled for Chicago on Sept. 25 and Dallas on Oct. 23. More event and schedule information is available at www.alphashirt.com/events and www.broderbros.com/events.
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