International Merchandise Concepts Announces UK/Ireland Representation

AGOURA HILLS, Calif. — Barry Fogel, president of supplier International Merchandise Concepts (IMC), announced the appointment of Purple Zebra Products LTD to represent IMC and The Museum of Modern Art (MoMA) Collections in the United Kingdom and the Republic of Ireland. This new venture is part of IMC’s global distribution plan and reflects the company’s overall growth strategy.

Under the company’s new ownership, IMC has doubled its domestic sales force with dual representation in all territories. Additionally, IMC launched 91 new sku’s in January 2008 and is planning another new product launch in June 2008.